Holy Roar Records is an independent record label founded by Alex Fitzpatrick and run by Alex, Justine and Rory - with help, currently, from Will and Sam - as well as bunch of freelance contributors. The label began in January 2006 when Alex moved to London from Birmingham and put out its first release - the Phoenix Bodies album, “Raise the Bullshit Flag” - in June of that year. Since then Holy Roar Records has done circa 200 releases. The name “Holy Roar” is inspired by a Torche song.